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We’ve outlined the major pitfalls below, but if you’re looking to shock and offend people, the App Store isn’t the right place for your app.Īpps should not include content that is offensive, insensitive, upsetting, intended to disgust, in exceptionally poor taste, or just plain creepy.

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When people install an app from the App Store, they want to feel confident that it’s safe to do so-that the app doesn’t contain upsetting or offensive content, won’t damage their device, and isn’t likely to cause physical harm from its use.

Guidelines for Using Apple Trademarks and Copyrights.

Marketing Resources and Identity Guidelines.

Check whether your app follows guidance in other documentation, such as:.

Include detailed explanations of non-obvious features and in-app purchases in the App Review notes, including supporting documentation where appropriate.

Enable backend services so that they’re live and accessible during review.

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If your app includes account-based features, provide either an active demo account or fully-featured demo mode, plus any other hardware or resources that might be needed to review your app (e.g.

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Provide App Review with full access to your app.

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Update your contact information in case App Review needs to reach you.

Ensure that all app information and metadata is complete and accurate.

If your app no longer functions as intended or you’re no longer actively supporting it, it will be removed from the App Store. This doesn’t replace the guidelines or guarantee approval, but making sure you can check every item on the list is a good start. To help your app approval go as smoothly as possible, review the common missteps listed below that can slow down the review process or trigger a rejection. We’re really trying our best to create the best platform in the world for you to express your talents and make a living, too. We love this stuff too, and honor what you do. This is a living document new apps presenting new questions may result in new rules at any time. We hope these guidelines help you sail through the App Review process, and that approvals and rejections remain consistent across the board. Review our documentation on to learn more about entitlements. For example, we offer entitlements for CarPlay Audio, HyperVisor, and Privileged File Operations.

Some features and technologies that are not generally available to developers may be offered as an entitlement for limited use cases.

You are responsible for making sure everything in your app complies with these guidelines, including ad networks, analytics services, and third-party SDKs, so review and choose them carefully.

If you attempt to cheat the system (for example, by trying to trick the review process, steal user data, copy another developer’s work, manipulate ratings or App Store discovery) your apps will be removed from the store and you will be expelled from the Apple Developer Program.

And we think that you will also know it when you cross it. What line, you ask? Well, as a Supreme Court Justice once said, “I’ll know it when I see it”. We will reject apps for any content or behavior that we believe is over the line.

We strongly support all points of view being represented on the App Store, as long as the apps are respectful to users with differing opinions and the quality of the app experience is great.

If you’re just getting started, learn more about the Apple Developer Program.

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Consider using Xcode to install your app on a device for free or use Ad Hoc distribution available to Apple Developer Program members. If you build an app that you just want to show to family and friends, the App Store isn’t the best way to do that. The App Store is a great way to reach hundreds of millions of people around the world.So know that we’re keeping an eye out for the kids.

Parental controls work great to protect kids, but you have to do your part too. We have lots of kids downloading lots of apps.Your apps should change and improve as well in order to stay on the App Store. The App Store is always changing and improving to keep up with the needs of our customers and our products. On the following pages you will find our latest guidelines arranged into five clear sections: Safety, Performance, Business, Design, and Legal.

If the App Store model and guidelines are not best for your app or business idea that’s okay, we provide Safari for a great web experience too. For everything else there is always the open Internet. We do this by offering a highly curated App Store where every app is reviewed by experts and an editorial team helps users discover new apps every day. The guiding principle of the App Store is simple-we want to provide a safe experience for users to get apps and a great opportunity for all developers to be successful.

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